Exceptional analytical skills and results-driven mindset. Essential in any marketing team.
— LinkedIn Recommendation
+52.9%
Organic Traffic
3+
Years Exp.
7-Figure
Database
50+
Campaigns
5-6fig
Paid Media Budgets
+52.9%
Organic Traffic
3+
Years Exp.
7-Figure
Database
50+
Campaigns
5-6fig
Paid Media Budgets
+52.9%
Organic Traffic
3+
Years Exp.
7-Figure
Database
50+
Campaigns
5-6fig
Paid Media Budgets
+52.9%
Organic Traffic
3+
Years Exp.
7M+
Contacts
50+
Campaigns
5-6fig
Paid Media Budgets
experience
Digital Marketing Specialist
The Champions Burger
March 2025 — Present
Grew organic traffic by +52.9% in 8 months. Email campaigns across 7-Figure database with 48–52% open rates, and paid media on Meta and TikTok with 5–6 figure budgets.
Digital Marketing Specialist
The Secret Home
June 2024 — February 2025
Scaled the store from near-zero to 10–15 daily orders combining SEO and Google Ads (Search, Shopping, P-Max). Grew organic traffic 6x in 4 months through on-page optimization and non-branded keyword targeting.
Email Marketing Specialist
Liquor Stars
Nov 2020 — August 2021
Campaigns with Klaviyo and AcumbaMail, lifting open rates by 25%. Deliverability to 85% with SPF, DKIM and DMARC.
SEO & Content Marketing
Internship at Delefant S.L.
Nov 2021 — May 2022
SEO audits with SEMrush and Screaming Frog. Average +15 position improvement across multiple brands.
Languages
Spanish Native
English C1
German Learning
Certificates
HubSpot Marketing Software HubSpot
Email Marketing Specialist HubSpot
Google Ads Search Google
Online Marketing & Ecommerce U. Salamanca
skills & tools
SEO & GEO
Technical SEO, hyperlocal search frameworks, structured data architecture, and AI search visibility (GEO) for generative engines.
Google Search ConsoleSEMrushAhrefsScreaming FrogSchema MarkupCore Web VitalsGEO (AI Search)Looker Studio
Email Marketing
High-volume campaign management, lifecycle automation, deliverability optimization, and authentication protocols.
Email campaigns were executed twice per city, sending 2 ad-hoc communications to the same audience. The second campaign consistently generated roughly half the click engagement of the first while costing exactly the same to send.
At national scale, this meant paying full sending costs for declining engagement signals, risking reputation damage with Gmail and iCloud and gradually weakening inbox placement across the season.
What I Did
2 of 3
Redesigned sending strategy to protect reputation and lower send costs
I shifted the strategy from maximizing campaign volume to protecting sender reputation and engagement consistency. After validating the CTR drop pattern, I removed the redundant second send and consolidated communication into a single optimized campaign per city.
At the same time, I strengthened authentication by configuring DMARC and enabling BIMI compatibility to reinforce trust signals for mailbox providers and maintain stable domain authority during high-volume sending.
The Result
3 of 3
Scaled national email campaigns to millions while maintaining strong deliverability and cutting costs nearly in half
Across +80 international campaigns sent to a 7-figure subscriber database, deliverability remained above 96% on average, with open rates consistently exceeding 50% and an average CTOR of 8%.
Total sending costs were reduced by half while unsubscribe rates stayed low at just 0.72%. Sender reputation remained strong enough to support continuous large-scale campaigns for the entire year.
+80
International campaigns delivered
+96%
Average deliverability
-50%
Sending costs reduced
+50%
Average open rate
The Champions Burger
Switching brand dominance into non-branded growth & AI search visibility
SEOGEOSchema MarkupTechnical SEO
The Problem
1 of 3
A national brand invisible where it mattered
158K+ monthly organic visits — but almost all branded. Across 50+ cities per year, TCB was not established as the reference when it comes to gastronomic events. AI search platforms like Gemini, ChatGPT, and Google AI Overviews didn't mention the brand at all.
What I Did
2 of 3
Operationalize brand authority to own every city we enter
Defined and executed a scalable hyperlocal search framework for each tour stop. Architected structured data (Event, ListItem, FAQ schema) to formalize entity relationships — ensuring search engines and generative AI interpret TCB as a primary entity, not just indexed content.
The Result
3 of 3
Organic doubled. AI search went from zero to 719 mentions
Organic traffic grew from 158K+ to an average of 348K+ monthly visits. Non-branded share grew from 10% to 14%. Keywords exploded from 12K to 58K. TCB now appears across ChatGPT, Gemini, AI Overviews, and AI Mode with 138 cited pages.
+86.2%
Organic Traffic
+376%
Keyword Growth
719
AI Mentions
50+
Cities Targeted
The Champions Burger
Managing a 7-figure subscriber database across national and international event launches
CRMEmail LifecycleDatabase Segmentation
The Problem
1 of 3
Unstructured subscriber data limiting targeting and deliverability
As The Champions Burger expanded nationally, subscriber acquisition accelerated across multiple cities and countries. However, the CRM data lacked consistent formatting, making reliable personalisation, segmentation, and engagement targeting difficult.
Inconsistent records, inactive addresses, and unresolved bounce risks also threatened deliverability as sending volume increased.
What I Did
2 of 3
Standardised CRM structure and implemented validation-driven segmentation
I cleaned and normalised the entire subscriber database to establish a universal data structure. I implemented segmentation logic based on city, country, and engagement behaviour so messaging could be aligned with active events.
I enforced strict suppression rules for hard-bounce addresses and integrated the Reacher open-source email verification API to validate email syntax, SMTP status, DNS records, and inbox availability without sending test messages.
The Result
3 of 3
Built a scalable, validated CRM ready for multi-million send campaigns
The structured database enabled reliable personalisation, precise geographic targeting, and engagement-based segmentation across a rapidly growing national subscriber base.
Improved validation and suppression controls reduced delivery risks and ensured the CRM remained scalable and reputation-safe for continued high-volume campaigns reaching millions of subscribers.
7-Figure DB
Structured for targeting
Formatting Standardised
CRM fields normalised
Bounce Suppression
Invalid addresses removed
Liquor Stars
Building lifecycle email automation and improving campaign performance for an ecommerce store
Email MarketingEmail AutomationEmail Lifecycle
The Problem
1 of 3
Email lacked automation, structured cadence, and conversion-focused design
Liquor Stars relied mainly on manual promotional emails with no structured lifecycle automations in place.
Core ecommerce flows such as welcome onboarding, abandoned cart recovery, and re-engagement campaigns were missing, while inconsistent sending frequency limited engagement and conversion potential.
What I Did
2 of 3
Implemented lifecycle flows, improved design, and structured sending cadence
I redesigned the email templates to improve clarity, mobile readability, and conversion focus, and introduced a consistent sending cadence.
Using Klaviyo, I implemented key ecommerce lifecycle automations including welcome sequences, abandoned cart recovery flows, and re-engagement campaigns targeting inactive users.
The Result
3 of 3
Email became a stable retention system generating measurable ecommerce revenue
With lifecycle automation in place, deliverability stabilised at around 85% while email evolved into a consistent revenue channel.
Automated flows enabled email to contribute approximately 10% of total store revenue, transforming the channel from irregular promotional sending into an ongoing conversion and retention system.
85%
Deliverability Achieved
10% revenue
From email channel
Automated
Full lifecycle flows
I also build automations.
Beyond marketing, I design and build production-grade automation workflows with n8n, AI agents, and API integrations. Check out my automation case studies.
